Since 2002 Watches2U have been fulfilling their passion in the watch market. Working with some of the best known watch brands in the world, we have created our extensive range of timepieces making us the UK's largest independent online watch shop. We work closely with brands such as Rotary, Michael Kors, Emporio Armani and Marc Jacobs.

It is this passion which drives our growth and brings fantastic customer service. Our loyal customer base has enabled us to expand the company into other areas. We have now branched out into 5 websites stocking a wide variety of fashion and are confident that this will only continue to grow.


Sunglasses2U may be a branch off from Watches2U but their success can only be attributed to the commitment they show to the fashion accessory market. An extensive array of high end designer sunglasses are carefully handpicked by our buying team to create the perfect collection.

Sunglasses can be an overlooked accessory, an afterthought. We combine designers such as Rayban, Calvin Klein, Gucci and more of the like in one place to get the full effect of how a small item can make such a big difference.


Created from the astounding success of Watches2U, ChrisElli is a fresh faced aspiring fashion retailer. Our focus is to be the one place customers come to fulfil all their fashion needs, from high class business types to fun-loving, free spirited child.

We began by expanding into the jewellery market and have since launched two boutiques proudly showcasing the ChrisEli banner. With our expert knowledge of over a decade of succeeding in the online market we know that ChrisElli will be a big name in fashion circles. The inspiration behind all of this are the 2 young daughters of our CEO, Chrissy and Ellie. Along with our professional stand point we are proud to have a loving family ethos which can only help to better our customer care.


High Octane Sports – the home of action sports clothing and accessories. Combining with the Tofftech teams worldwide success with Watches2U and ChrisElli we are proud to share our passion for alpine sports. Our interest in the sporting world can be clearly seen in the vast range of clothing and accessories we offer to our strong customer base.

Sportswear to us means fashion and safety combined which is why we ensure to stock only the best products as well as nutritional items. We have an expert team on board and are confident that we will very soon be a reputable competition in the sporting world. Our excellent customer service is second to none and the reputation we have already built with high end brands will only serve as a positive.


Established in 1997 Krug Baumen has been consistently producing fascinating wrist watches for over 15 years. Evolving over the years from individual bespoke designs unavailable anywhere else to the models you see now which are much more available and highly regarded in the watch market. With over 250 different models and brand new ranges being introduced regularly Krug Baumen really are working their way to the top of the market.

The traditional designs are not unappreciated and far from becoming dated they offer a nostalgic undertone, crafted to the highest quality. We have no doubt that Krug Baumen will continue to impress the marketplace with their innovative designs.


Created from the touching story of father and son Charles Conrad brings a unique concept to the watch market. We have been inspired by the idea of no longer having to purchase multiple models for different occasions. With Charles Conrad the idea is to keep the watch face you love and alternate between straps to find the desired look.

With the launch of Charles Conrad just over the horizon we are confident that this concept - along with the great designs we will be producing - will be every bit as successful as our other endeavours.